In 2020, the average person only had 65 minutes per week dedicated to self-care. Good news… 45% of respondents see themselves having more time per week for self-care in 2021.People are willing to go pretty far in order to have more ‘me’ time. A third of people would be willing to move (35%), sell a personal belonging (33%), and even give up their favourite food (30%) for more of it.
Nearly three in five (59%) will only practice self-care if they feel stressed. And more than seven in 10 (72%) like to use self-care as a reward after a long, tough week.
For 64% of respondents, self-care provides a much-needed boost to their self-confidence. More than two-thirds feel more productive (67%) and happier (71%) after taking time for themselves.
The research also suggests some things are best experienced in-person. Half of the people are waiting for the pandemic to end before visiting the salon for a haircut or hair colour treatment. Nearly as many (46%) are more than ready to visit the spa for a wellness treatment.
While self-care isn’t a new concept, the lessons learned over the past year emphasize the importance of prioritizing it. Businesses who provide self-care activities should be conscious of safety measures as many of their customers are currently seeking wellness and beauty treatments in-person to feel happier and more productive.
Once restrictions are lifted, salons, spas, and gyms should be prepared to see an influx of clients, as research shows self-care isn’t just a pandemic fad.
WHAT DO PEOPLE DO FOR SELF-CARE?
At-home spa rituals 47%
Visiting the spa for treatments 41%
Getting a mani/pedi at a nail salon 36%
Getting a haircut at a salon/barber 34%
Home hair treatments 34%
Exercising outdoors 33%
Working out in a gym 31%
Getting hair colored at a salon 30%
Taking a fitness class of any kind 29%
Meditating 28%
Buying new clothes or grooming products 26%
Socializing outside the home 24%
Outdoor exercise classes 22%
Cleaning and decorating my home 22%
Talking to a therapist 22%
What will be your choice of self-care once able to do so? Having gone through so many restrictions and limitations this past year, do enjoy every single minute of whatever you do choose!
